Most businesses in Hampshire are very small, and most very small businesses are one person. That is not a guess: it is what the official counts show. This piece looks at those counts, at what happens to new firms in their first few years, and at what the research on networking says about where the first clients and the first colleagues tend to come from. We have not invented any founders to tell the story. The numbers do the work, and the practical part is at the end.
Most businesses are one person
In November 2026 the Department for Business and Trade published its business population estimates for the start of 2026. Across the UK it counted 5.6 million private sector businesses. Of those, 1.5 million (26%) had employees and 4.1 million (74%) "did not employ anyone aside from the owners". Sole proprietorships alone made up 3.1 million, or 55% of the total.
The same release says the business population fell by 1.8% (104,000 businesses) compared with 2025. The South East, which includes Hampshire, had 864,000 private sector businesses, second only to London.
For Hampshire itself, the best local count is the ONS's UK Business Counts, published in September 2026 from a snapshot of the business register taken on 13 March 2026. It only includes businesses registered for VAT or PAYE, so it leaves out most sole traders who work under the VAT threshold. Even so, the pattern is clear:
- Hampshire County Council's area (the 11 districts, without the two cities): 59,420 enterprises, of which 45,680 had 0 to 4 employees and 52,295 had fewer than ten.
- Southampton: 7,285 enterprises, 5,780 of them with 0 to 4 employees.
- Portsmouth: 6,095 enterprises, 4,635 of them with 0 to 4 employees.
Put another way, about three in four registered businesses across the county employ four people or fewer, before you count the people who are not registered at all.
How many people freelance
IPSE, the association for the self-employed, defines freelancers as "self-employed professionals operating within the top three highest-skilled occupational categories": think accountants, designers, writers and researchers. In May 2025 it put the UK's freelance workforce at "approximately 2.046 million individuals", a "modest one per cent increase" on its 2023 figure, and still short of the pre-pandemic high. It counted 4.199 million solo self-employed people in all, which makes freelancers almost half of everyone who works alone.
IPSE does not break its figures down by county, so we cannot give a reliable number for Hampshire freelancers. What we can say is that the business counts above leave a lot of room for them: the registered micro-firms are only the visible part.
Starting is common; lasting is harder
The ONS publishes business demography every year: how many firms start, how many close, and how many survive. Its November 2025 release, covering 2024, found:
- UK business births rose from 316,000 to 317,000 between 2023 and 2024, a birth rate of 11.1%.
- Business deaths fell from 310,000 to 280,000, a death rate of 9.8%, "the lowest death rate since 2016".
- "The five-year survival rate for UK businesses born in 2019 is 38.4%."
So for every five businesses that started in 2019, about two were still trading five years later. Those firms lived through the pandemic, which matters when reading the figure, but the broad point holds: the first years are where most new firms either find their footing or stop.
These figures count registered businesses, not freelancers, and they do not tell us why a firm closes. Some close because the owner took a job, retired or merged with someone else. A closure is not always a failure.
Where the first work tends to come from
The research on how people find work through other people is older than most of the businesses on our calendar. In 1973 the sociologist Mark Granovetter published The strength of weak ties. He asked recent professional, technical and managerial job changers in a Boston suburb who had found their job through a contact how often they saw that person. Of those, 16.7% said often, 55.6% occasionally and 27.8% rarely (54 people answered). His point was that useful news tends to come from people on the edge of your circle, because they hear things your close friends do not.
In 2022 a team from LinkedIn, Harvard, Stanford and MIT tested the idea at scale. Their paper in Science, A causal test of the strength of weak ties, used experiments on LinkedIn's "People You May Know" feature that varied the mix of weak ties for more than 20 million people over five years, a period with 2 billion new ties and 600,000 new jobs. They found that moderately weak ties produced the most job mobility, with diminishing returns once ties became too weak. They also found that weak ties helped most in more digital industries, while strong ties helped more in less digital ones.
Both studies are about jobs, not contracts, and neither looked at Hampshire. But the mechanism carries over to someone working for themselves: the next piece of work, the subcontractor you need, or the first person you hire is more likely to reach you through an acquaintance than through your closest friends. That is the practical case for going to events where you only half know people.
What this means if you're going to events
If you work alone and are thinking about growing, events can help with three different things. It is worth knowing which one you want before you book.
- Clients and referrals. A regular group that meets weekly or monthly gives you repeated contact with the same people, which is how acquaintances become referrers. Our guide to how a networking chapter works explains the format, and choosing a networking group covers how to pick one. Most let you visit before you commit.
- Skills and advice. Local business support bodies run clinics and workshops for new and growing firms. The Solent Business Growth Service, Shaping Portsmouth, Southampton City Council's business support team and the New Forest Business Partnership all have listings with us. Our business support page explains what kinds of help exist.
- People like you. Groups for the self-employed, such as Freelance Mum or the FSB in Hampshire, Dorset and the Isle of Wight, are where you can ask what others did when they took on a first employee or a first office.
A few habits make the difference between a busy diary and a useful one:
- Go to the same event more than once. One visit makes an introduction; three make an acquaintance.
- Say what you want next, not just what you do now. "I'm looking for a bookkeeper I can pass overflow to" is easier to help with than a job title.
- Follow up within a few days with something useful, not a sales message.
- Keep a short note of who you met and what they need, so you can pass work on. Referrals tend to run both ways.
Where to start
The listings below are support sessions and workshops for new and growing businesses, as listed on hampshire.events. Check each one with the organiser before you go.
For more, browse this week's events, breakfasts or talks and workshops, or start from your own town: Southampton, Portsmouth, Basingstoke, Winchester and more on the towns page. If this is your first business event, read your first business event before you go.
Sources
- Business population estimates for the UK and regions 2026: statistical release, Department for Business and Trade, 5 November 2026
- UK business: activity, size and location: 2026, Office for National Statistics, 24 September 2026
- UK Business Counts: enterprises by employment size band (Hampshire, Southampton, Portsmouth), 2026, Office for National Statistics, via Nomis, 24 September 2026
- How many freelancers are in the UK?, IPSE, 27 May 2025
- Business demography, UK: 2024, Office for National Statistics, 20 November 2025
- The strength of weak ties (American Journal of Sociology, 78(6), 1360 to 1380), University of Chicago Press, May 1973
- A causal test of the strength of weak ties (Science, 377, 1304 to 1310), American Association for the Advancement of Science, 16 September 2022