A guide for organisers, reviewed on 12 November 2026

Getting people to your event

Nobody can promise a full room. What helps is a clear date, a listing that says who it is for, and telling people more than once.

Before you announce

Five things to settle first, so that saying yes is easy.

1Check the date is clearTwo breakfasts in one town on one morning split the room. Look at the week and the month for your town before you fix the date.
2Say who it is forOne line: founders, people in hospitality, anyone new to the area. People decide in that line.
3Give a start and a finishA finish time lets people fit it round work. Breakfasts that say “over by nine” are easier to say yes to.
4Say the price and who can comeOpen to all, members only or invite only, and what a guest pays. Surprises at the door lose people.
5Make booking one stepOne link that opens and takes a booking. Ask only for what you need.

The same kind of evening, written two ways. The second answers what people ask before they book. Both are our own examples.

Hard to say yes to

Easy to say yes to

Title: Southsea after-work drinks for small firmsWhat it is and where, in the name.
About: An hour and a half straight from work, no speeches. Come on your own; we will introduce you.Who it is for, and how it feels.
When: 17:30Wednesday, 17:30 to 19:00A finish time.
Where: The venue by name, with its postcodeSo people can plan the journey.
Price: No ticket price, open to allPrice and who can come, before the button.

People need to hear about it more than once, and early enough to keep the date free.

Six weeks out
List itOn your own page and here, as soon as the date and venue are fixed.
Three weeks out
Tell people where they areYour email list, LinkedIn and Facebook. Ask your speaker or host to share it too.
The week before
Remind the people bookedWith how to get there and the way in.
On the day
Greet people at the doorSomeone whose job is to welcome first-timers and introduce them.
The day after
Say thank you, and the next datePeople who enjoyed it come back when they know when.

We cannot promise how many people will see it or come. We can make sure it is right, and in the places people look for what is on. How we check

We check it: Against your own page: the date, the time, the venue and the booking link.
It goes where people look: On its town page, its format page and the week, until the day.
It joins the Monday roundup: The week ahead, posted on LinkedIn and Facebook.

How far ahead should I list?

As soon as the date and the venue are fixed. A listing with weeks to run is in more weeks and more posts than one added at the last minute.

Can I change a listing after it is up?

Yes. Tell us, and the listing says what changed and when, so people who booked can see it.

What makes a good title?

What it is and where: “Petersfield business breakfast” rather than “Rise and shine”. The clever name can go in the line under it.

Send us your event once. We check it, put it on its town page and the week, and turn it into a poster for LinkedIn and Facebook.